英文版商业计划

Website Business Plan

11709

1107314026

吴薇

Contents

1: Company Overview

2: products, services and industry introduction

3: the competitive advantage of the product or service

4: industry or market

5: basic business model

6: Studio development plan (goals)

7: planned use of funds

8: Competition and Risk

9: production and management

10: service mode

11: Service and operate the facility

12: availability

13: key technical personnel

14: Market Analysis

15: Marketing and Sales

16: Research and Development

17: enterprise content management

18: Directors and officers

19: salary system and R & D expenses

20: Profit and investment proposals

一：Company Overview

Muz studio network services, Internet intermediaries nature's studio, located in Moscow , contact telephone number is 01234567, was established in May 1, 2013, Contact: Chen.

Muz network studios for web services, providing Moscow Chinese investors demand information collection and collation, is to provide service studio.

二：products, services and industry introduction

1, the site's development will bring in advertising revenue, but not the main source of income, website development when immature (less than 200 registered companies) charge; Website Development mature (more than 200 registered companies), the initial price will be $ 100 per month, according to market conditions will not fall below the minimum $ 20 (small ads), the highest not expected to exceed $ 500 per month.

2, the main source of income for sales escrow payment card direct revenue. Website Development immature (more than 200 registered companies) services provided as a free, Web Development mature (more than 200 registered companies), each company's average service fee will not be less than 50 dollars per month.

三：The competitive advantage of the product or service

Major competitors for the Chinese-language newspaper, wide coverage has

now occupied the entire Moscow Chinese market, mainly on the future development of the newspaper more fresh content driven advertising, advertising is a major business expansion in Moscow Chinese way, the newspaper printing costs and cost of sales are higher than the network. For technical reasons, the newspaper can not provide a convenient supply and demand information online self, newspaper companies inconvenient for customers in a timely manner will release their products to the newspaper's Web site for the timely release.

Muz network services provided are: to facilitate online customers with timely communication, supply and demand information dissemination and gathering. In the pay period of service, customers can easily publish their products online, with online easy way to the emergence of supply and demand information, the site will occupy part of the supply and demand of advertising newspaper advertising market share, which is Muz network development provides a good space.

四：Industry or market

Supply and demand information network in Moscow's famous self-help websites almost none.

Muz site is supply and demand of the Moscow region's first self-help Chinese site, which make up the majority of Chinese investors in Moscow Russian master deficiencies.

五：Basic business model

Muz studio set up in the domestic site server maintenance by the members of the studio in Moscow. Website provides information includes: the Internet to find local characteristics in line with the information Moscow by Moscow, Russian media finished article. Then transferred to profit stage, using from zero from a way that will fully meet the profitability requirements.

六：Studio development plan (goals)

1) Recent Development Goal (1 year), and gradually increase visibility, within a year, will extend its influence to the whole Moscow Chinese, free service can achieve their goals.

2) long-term development goals (2-3 years), measures for the smooth conduct of fees, charges start from zero and gradually achieve profitability; For subsequent competitors compete effectively compete for capital for professional software development capabilities with an accumulated during the year popularity.

七：Planned use of funds

Staff costs start from the second half of the first year $ 100 $ 500 * 5 =

Transport costs in the first year $ 100 * 10 = 1000 $

The first year of internet access 50 * 10 = 500 $ $

First year of the advertising costs 50 $ * 10 = 500 $

$ 500 the first year of Dedicated Server

Total 3000 $

八：Competition and Risk

\"Ali Baba\" , Alibaba main international trade , landing in Moscow for the Russian website in China for the Chinese website , no Chinese market in Moscow , Alibaba strongest, but for delicate Moscow Chinese market temporarily without investment signs , Muz site Moscow Chinese market , just to avoid the collision with the international giants .

\" Lu Xun company\" , the largest newspaper in Moscow , consolidated operating a variety of business , education agents and

Newspaper sales as the main source of income comes from its main competitive pressures the company's newspaper ads and website advertising , but its Web site technology is weak , on the site less competitive pressure generated , Muz Alibaba website will rely on similar but not the same service system overcome its pressure generated due to technical deficiencies .

\" Other small-scale sites \Muz site will have absolute advantage, they are mostly individuals or small groups of spontaneous organization's website , the understanding also did not have the technical support, software sources and Lu Xun uses the same source is not advanced program , they bring pressure does not

exceed the \" Lu Xun company\" pressure brought parts of the site .

九：Production and management

Start early, active pull some customers to join the site and take the initiative to help them publish their products free of charge to Muz website, accumulated pre-demand information, this part of the main supply and demand information obtained through other media, in the maintenance base, and with attentive service win the trust of their Website. To maintain the link between the company and the effort to get feedback, recording as many cases of successful trading, posted to the website to encourage other companies to join.

Ready to start charging; preparation phase, the level of support in accordance with each company, Delta card payment web services, and to ensure that existing registered companies allow access for some time, and can publish their information.

Start charging when facing new companies charge a small service fee will not exceed $ 50 per month. Then have registered for the better efficiency of the company, started by family service fee.

十：Service mode

Technically site is relatively mature, the process of updating the website for technical talent requires less maintenance on the website within the company has

the talent can be improved in the pre-free maintenance. Website development stage, and each company will remain frequent and regular home telephone contacts and maintain good relations with these.

十一：Service and operate the facility

Website can be updated at any one computer can access the Internet to complete, a key part of the technical maintenance also just have a computer with Internet access company will be completed. Customers are also in use on their computers via the Internet to complete.

十二：Availability

As part of the network services industry does not need to produce the desired type of industry supply channels. For the technical side, the studio itself is involved in personnel Moscow State University Department of Computer Science students can independently complete the program maintenance, and some key part of the source code for developers to solve domestic outsourcing, you need a small amount of Flash ad production staff, the cheap domestic professionals through outsourcing solution.

十三：Key technical personnel

The studio itself is a founder and technical personnel, Chen planned and implemented major work sites, Liu Jie also have a website production experience,

Mark familiar Website preparation of the code, the three will serve as key management, will also be in contact business fully play its role. There are some technical maintenance workshop led by domestic Ni Zhengdong do certain aspects of maintenance, including the source code of dressing. Content on the website, will hire part-time staff updates, a non-technical work, staff costs depending on income distribution, the total staff costs around 100 dollars each month.

十四：Market Analysis

Analysis of Chinese investors in Moscow market needs of user groups is self-employed commodities get more local buyers, mature after Muz can help meet this demand, the demand for the laws and regulations related to consulting, the company registered in Moscow , identity authentication, ticket purchase, as well as the guidance of Moscow life, etc., Muz Website advantage by virtue of the site to meet those needs. User group for the Chinese investors in Moscow, a small part of Moscow students. As low operating costs, the Russian general consumption level is high, the low level of domestic consumption, the use of domestic production staff and network operating costs in Moscow localized network services operating Chinese demand, profitability becomes possible, and the profit margin is higher.

十五：Marketing and Sales

Service charges fees for the purchase of the studio way passwords printed

recharge card or studio personnel door service fee approach. Recharge card printing, will be outsourced to Moscow phone card sales network, using its already mature sales network prepaid card sold will achieve long-term goals to charge high user groups, user groups independently buy cards enjoy the service.

After-sales service

Door service including large companies use someone to help guide, small and medium companies to achieve active telephone guidance, individual users to give some answers online, all customer information through the Website set up registration information database to obtain the client company, the initiative will bring customers to a customer service friendly enjoy the service experience.

十六：Research and Development

The generation of new services for the development of a new network service program, the old program to upgrade services and new program development, one needs an annual $ 200 per year. Future network service program will continue to improve, and now outsourced coding in the case of funds can hire specialized technical backbone for the studio, and outsource more domestic program design studio to complete the new program requirements. Part of the network management program research tasks will guide the completion of the studio, the studio future earnings 30% will be used to support new service development.

十七：Enterprise content management

Senior management - information update section, business and service department, technical development and maintenance department, sales department.

Information update section: two contract workers hired to complete the number of updates, released after examination.

Business and Service Department: salesman turns provide on-site services and contact the business, demand for part-time workers 10 people, in accordance with the quantity of business to receive bonuses.

Technology Development and Maintenance Department: studio executives to work for both technical maintenance personnel.

Sales: the executives and outsourcing specialized marketing agency is completed.

十八：Directors and officers

Director Chen has veto power 22 years studying at the Moscow State University, Department of Computer Science has five years of experience in the production Website, participate in the planning Muz Business Network.

Liu Jie, director of veto 22 years studying at the Moscow State University Department of Computer Science has

Making personal website experience, the ability to modify the website code, participate in the planning Muz Business Network.

Mark Board veto 21 years studying at Moscow State University Philosophy Department website production has basic knowledge, familiar with html language, common planning Muz Business Network.

十九：Salary system and R & D expenses

Remuneration system and R & D expenses (personnel, equipment, facilities, research, office expenses, etc.)

Founder of the studio executives who, within a year before the site is not income will not leave, do not receive remuneration. Outsourcing tasks estimated expenditure does not exceed $ 200 each, employing an average of 50 dollars per person per month, six months after the employees need to be flexible Flash authoring a person, information updating a person, salesman a person.

Research and development expenses (personnel, equipment, facilities, research, office expenses, etc.)

Server rental fee $ 500

Staff costs: six months after the first year, $ 100 per month

3 computers: each worth $ 1,000 (existing)

Office space: $ 350 per month (can not)

Transportation fee: $ 50 per month

Internet: USD 50 per month

Selling expenses (channels, marketing costs, etc.): $ 600 the first year, the second year of 2400 dollars

二十：Profit and investment proposals

the first year of negative profit $ -3,000

The second annual profit 7800-4800 = 3000

The third annual profit 21600-4800 = 16800

The fourth annual profit 36000-4800 = 31200

(Market development in accordance with the expectations envisaged development)

Funding gap: 3000 USD:

Invested $ 3,000, accounting for 10% stake out of the way for the sale of shares at any time.

Loans up to $ 3,000 loan 3 years, the return of 3600 dollars, no equity.