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SOCIAL RELEVANCE TO INFER INFORMATION ABOUT POINTS

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专利内容由知识产权出版社提供

专利名称:SOCIAL RELEVANCE TO INFER

INFORMATION ABOUT POINTS OFINTEREST

发明人:WAUPOTITSCH, Roman,KHAN, Sadi申请号:EP13751052.5申请日:20130813公开号:EP2885726A2公开日:20150624

摘要:Architecture that facilitates relevance analysis for user queries for items ofinterest (e.g., businesses) for which social relevance (the composition of peoplefrequenting the business) of the environment. The social relevance can be determinedbased on social data related to other people using techniques such as cross referencingsocial distance, social network activities with geolocation and check-in data, time/dateinformation associated with social content, and text mining to inform and validateconclusions. The social relevance of many users and historical trends of the data can becombined to compute scores for the items of interest. Additionally, the social relevanceof persons currently visiting the business can be used to compute a current score.Predictions can be computed for specific points in time in the future. The techniques canaugment, filter, and/or add “coolness” information to search results, within a generalpurpose, a local-oriented search page or an application.

申请人:Microsoft Technology Licensing, LLC

地址:One Microsoft Way Redmond, WA 98052 US

国籍:US

代理机构:Goddar, Heinz J.

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