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中西方商务谈判委婉语论文提纲

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中文摘要

摘要:随着中国经济的发展,国际贸易越发频繁,国际商务谈判对于成功至关重要。在人类的言语交际中,恭维语是一种使用频率较高的言语交际行为。在决定商务谈判能否成功的诸多要素中,恭维语的使用技巧占据非常重要的地位。很多恭维策略都可以在商务谈判中使用,用于拉近双方的距离,营造和谐的谈判气氛。因此恭维语形成了独特的交际模式。中美两国有着本民族特有的文化表现模式,因此在恭维语的使用和应答方面存在巨大的差异。通过分析能够使中方谈

判人员进一步提高交流技巧,提高谈判能力,获得理想的谈判结果。

关键词:商务谈判 恭维语 恭维应答 跨文化交际 面子理论 策略

Abstract

With the rapid development of economic globalization and the prosperity ofinternational business trade, business negotiations are on the dramatic increase.Among the most important traits needed to negotiate successfully are compliment skills. There are many tactics that can be used in the negotiations, shortening distance between counter parties and creating harmonious atmosphere.

In the previous studies, Sino-Sino or US-US business negotiations were often

used by researchers, in order to find the differences between Chinese compliments and English ones. Hopefully, by making compliments more properly, effectively and consciously, Chinese negotiators' communicating skill swill be further improved; their negotiating abilities will be further strengthened;

desirable results can be achieved from the negotiations. Key word: business negotiation; compliments; responses; cultural Speech actstrategy

TITLE: The Comparative Analysis on Compliment and Response in China-America Business Negotiation Introduction

Chapter 1 Theoretical Backgroun 1.1 Related research

1.1.1 Previous research of compliment and CR abroad 1.1.2 Domestic study of compliment and CR 1.2 Speech Act Theory 1.3 Politeness theory

1.3.1 Politeness principle and maxims 1.3.2 Politeness and facework

Chapter 2 Methodology and Data Collection 2.1Business negotiation as discourse 2.2Analytical procedure 2.3Data description

Chapter 3 Compliment and Response in Each Case Example 1 Example 2 Example 3

Chapter 4. Cultural Perspectives 4.1 Different Context 4.2 Different values

4.3 Different thinking-pattern Example

Chapter 5 Linguistic Features of Compliments

5.1 Lecture Features

Differences in Lexical Features: 5.2 Syntactic Characters

Differences in Syntactic Characters: Similarities in Syntactic Characters Chapter 6. Response of Compliments Example 1 Example 2 Example 3 Example 4 Conclusion

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