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专利名称：Method and system for analyzing the
effectiveness of marketing strategies
发明人：Michael J. Luby,Patrick J. Howie,Braden C.
Parker,Jeffrey A. Kozloff,Jason T.Crook,Daniel J. Cohen,Adam R. Priest
申请号：US10417326申请日：20030417公开号：US07080027B2公开日：20060718
专利附图：
摘要：A method and system for analyzing a “detail” (the use of promotional
materials in combination with a sales pitch), measures the effectiveness of a salespresentation and its ability to drive market share through a standardized, quantitativeevaluation of the entire sale presentation and its related components. The methodincludes administering a two, different surveys. The first survey, the Detail PerformanceMonitor survey, comprises an “in the field” test of how respondents are responding tovarious marketing strategies by tracking subsequent behavioral data of the respondentsand comparing the behavioral data to the survey results. The second survey, the DetailAssessment survey, comprises an “in the lab” test of how various marketing strategiesaffect respondent attitude towards a product by comparing respondent attitude beforeand after presentation of a simulated “detail” that represents the marketing strategy.
申请人：Michael J. Luby,Patrick J. Howie,Braden C. Parker,Jeffrey A. Kozloff,Jason T.Crook,Daniel J. Cohen,Adam R. Priest
地址：Bryn Mawr PA US,Maple Glen PA US,Wayne PA US,North Wales PAUS,Philadelphia PA US,Philadelphia PA US,Glenside PA US
国籍：US,US,US,US,US,US,US
代理机构：Wilmer Cutler Pickering Hale and Dorr LLP
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