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With Alibaba making waves in China’s staid financial sector, banks have every reason to be worried. But there are signs that Alibaba is also worried – about Tencent, the company behind the popular WeChat messaging app that is now muscling into the financial space, writes Simon Rabinovitch.
The WeChat challenge is similar to the threat Instagram once posed to . While Alibaba has been the dominant ecommerce company on PCs, WeChat has made such big inroads on smartphones that it now has the ability to take a bite out of the mobile ecommerce market. “Alibaba’s dominance in the PC era cannot be fully carried over to the mobile era,” says Alex Wang, an analyst at internet consulting group iResearch.
Tencent is waging a multi-front war against Alibaba. In August, it launched a payment tool on WeChat, taking aim at Alipay, Alibaba’s lucrative online payment service. It has also tied its Yixun online shopping site to WeChat, trying to create a mobile alternative to Alibaba’s ecommerce site Taobao.
Just this week Tencent invested in Howbuy, an online trading platform for mutual funds, in what could be a precursor to its launching an investment product like Alibaba’s Yu’E Bao.
Alibaba is fighting back. In August it announced that Taobao merchants would no longer be able to advertise QR codes, the digital bar codes, linked to external websites. Alibaba says this was done to prevent spam and fraud, but analysts believe the bigger concern was WeChat’s use of QR codes to power its payment platform, effectively taking transactions away from Taobao.
Earlier this month Alibaba also started charging PC users for Alipay transactions, but kept its payment services free on phones. With this move, it is trying to encourage its customers to shift to mobile and so prevent WeChat from gaining more ground.
There has been mudslinging, too. Alibaba and Tencent have accused each other of writing negative reports about the other company to sully their rival’s reputation.
Asked about the intensifying battle, both say they welcome it. “Competition will only serve to raise the bar in terms of user experience,” says Florence Shih at
